In an encouraging move to boost the startup ecosystem, the UP Startup Event Scheme has been introduced by the Government of Uttar Pradesh (GoUP). Eligibility under this scheme has been extended to all GOI-registered startups incorporated in Uttar Pradesh. A valuable opportunity is being presented through this initiative, aimed at offering support and exposure to budding entrepreneurs across the state.
The policy has been designed with the goal of empowering startups, enabling them to showcase their innovations, network with industry stakeholders, and gain recognition at national and international platforms.
Understanding the Scheme: A Government-Driven Support Initiative
Under the umbrella of the Startup Policy of Uttar Pradesh, startups that have been recognized by the Government of India (GOI) through the DPIIT (Department for Promotion of Industry and Internal Trade) and incorporated within Uttar Pradesh are being made eligible to participate in major events. These events can include exhibitions, startup summits, tech fests, and investor connect programs.
A reimbursement model has been implemented, where expenses for stall setup, travel, and accommodation are covered—either fully or partially—depending on the event category and location.
Objectives of the Scheme This event participation scheme has been launched with several strategic goals in mind:
- Enhanced visibility for UP-based startups at national and international forums.
- Increased access to investors, mentors, and potential collaborators.
- Promotion of innovation and entrepreneurship throughout the state.
- Encouragement of cross-sector collaboration among startups and corporate bodies.
- Brand development for emerging startups by offering them a stage for demonstration.
Through this support, a culture of innovation and competitiveness is being nurtured in the state’s startup ecosystem.
Who is Eligible for the UP Startup Event Scheme?
The eligibility criteria have been clearly defined to ensure that genuine and active startups receive the benefit:
- The startup must be recognized by DPIIT, which means a valid Startup India Certificate must be held.
- The startup must be incorporated in Uttar Pradesh, either as a private limited company, a limited liability partnership, or a registered partnership firm.
- The startup must not have crossed ten years from the date of incorporation.
- The annual turnover must be less than ₹100 crore in any of the previous financial years.
- The startup must be actively operational and should have a product or service ready for market exposure.
By keeping these criteria clear and concise, the UP Government has ensured transparent and fair selection for event participation.
Key Features of the Scheme
Some notable features of this event participation support scheme include:
1. Financial Assistance
Eligible startups are provided with financial support up to ₹1 lakh per national event and up to ₹2 lakh per international event. This includes costs for stall setup, logistics, travel, and accommodation.
2. Preference to Product-Based Startups
Startups with tangible products or working prototypes are given preference, as they are in a better position to showcase innovation at live events.
3. Ease of Application
The application process has been made seamless through a dedicated online portal. A startup only needs to submit the necessary documents and a brief proposal to be considered.
4. Flexible Event Participation
Participation in both government-organized and third-party events is permitted, as long as the event aligns with startup growth objectives and offers significant exposure.
5. Post-Event Reimbursement
Once participation is completed, startups must submit a report and expenditure statement along with original bills for verification. After review, reimbursement is processed directly into the startup’s registered account.
Benefits for Startups
The benefits being extended under this scheme are manifold:
- Brand Visibility: Startups get featured in high-impact events that attract media, industry leaders, and potential clients.
- Investor Connect: By exhibiting at such platforms, funding opportunities can be explored.
- Learning Exposure: Panel discussions, networking sessions, and keynote addresses help startups learn about emerging trends.
- Market Validation: Startups get real-time feedback from end users, stakeholders, and experts, which helps in improving their offering.
This initiative ensures that startups are not only supported financially but are also empowered strategically to compete at a larger scale.
How to Apply
The process to apply for this scheme is straightforward:
- Visit the official UP Startup portal.
- Log in or register using your startup credentials.
- Navigate to the ‘Event Participation’ section.
- Submit event details, including purpose, expected outcomes, and event brochure/invitation.
- Upload DPIIT recognition certificate, incorporation documents, and product details.
- Wait for approval from the UP Startup Nodal Agency.
Startups must apply at least 15 days before the event date, and applications are reviewed on a rolling basis.
Required Documents
The following documents are needed to process the application:
- DPIIT recognition certificate
- Certificate of incorporation
- PAN and GST (if applicable)
- Event brochure or invitation
- Product or service brochure
- Bank details and cancelled cheque
It is important to ensure that all documents are accurate and up-to-date to avoid delays in approval or reimbursement.
Final Thoughts
Through this thoughtful and practical scheme, the Uttar Pradesh Government has proven its commitment to creating a thriving startup-friendly environment. By easing the financial burden and encouraging participation in key events, a growth platform has been created for early-stage companies.
Startups incorporated in Uttar Pradesh and registered under Startup India are being encouraged to utilize this opportunity to the fullest. With the right exposure and networking, new milestones can be achieved, and a significant role can be played in shaping the economic future of the state.
